stage ii: starting (1986-1998)

i. primary pattern (1986-february 1996)

name: qingxu county no.2 vinegar factory of shanxi province

overview: the company addressed itself to professional production of vinegar and enhancement of productivity, and started to build the brand, strengthened input for scientific research and focused on development of new products. unique taste and stable quality are two treasures for shuita vinegar to exploit the market. in addition, with the advantage of flexible mechanism and convenient turning, the company pushed a series of products meeting market demands. the market of the “shuita mature vinegar” opened. at that time, there were more than 500 professional workers for vinegar production, and it could produce table vinegar of 20000t every year.

social background: at that stage, the central government has not reached uniform opinions about whether it shall develop rural economy or not, there were no explicit policies, and development of rural economy was fairly difficult, and it was still at the exploring stage.

yang zhiming-county head at that time decided to develop vinegar industry, and made planning for the entire vinegar industry, many small vinegar individual workshops in qingxu county were merged to form ten vinegar factories, and shuita company was the no.2 vinegar factory.

highlight:

in 1987, old mature vinegar and mature vinegar produced by the company won the high-quality product prize of shanxi province.

in 1988, the products won the national high-quality product prize.

in 1991, the technical center of the company was evaluated to be one “provincial-level enterprise technical center” by the economic commission of shanxi province.

ii. with support by the national policy, private economy obtained the legal position (1996-february 1998)

name: shanxi qingxu mature vinegar co., ltd.

social background: with support by explicit national policy, the state-owned economy, collective economy and individual economy were permitted to develop jointly, and the individual economy obtained legal position and policy support. at the second half of 1997, the company was reorganized with government support. wu runwei acted as the general manager. with the outstanding courage and insight for braving to make innovation and exploit aggressively and flexible talent engagement strategy of appointing people by abilities and stable and harmonious relationship with the government, it assured that the enterprise could absorb new blood in time, obtain policy information on new projects. the enterprise achieved rapid development, continuously merged some small vinegar factories, enterprise scale became larger gradually.

highlight: occupying market in northern china and exploiting market in southern china (such as wuhan market) was one important breakthrough, and market in southern china became the second largest market of the company following market in northeastern china.